This site exists to celebrate the full spectrum of Off West End theatres and to draw increasing numbers of the general public into the heady darkness and dangerous passion of these little powerhouses perched above a pub, tucked under a railway bridge, packed into a disused warehouse, built around a butcher's shop or suspended above a shopping centre.

Off West End theatres play a very important role in London and in society as a whole - important on stage in taking risks to push the boundaries of live performance, important for the audience in entertaining the intellect and stretching the imagination and, most of all, important as a breeding ground for new talent and new ideas that feed into our culture, reinventing and reinvigorating us.

Our goal was to create the first campaigning alliance encompassing all Off West End theatres and ensuring their culturally diverse performances are presented online in an equal, positive and unbiased manner to people interested in seeing new work and supporting new talent. The West End receives an enormous amount of attention from the public and the press as well as support from tourism bodies and third party ticket sellers. Off West End theatres receive only a fraction of that support despite the fact that the quality of performance can be every bit as good as that in the West End. In creating this alliance we hope to open the world of Off West End theatre to a much wider audience of both local residents and tourists and, by leveraging the power of a group, gain the same level of public and media attention as the West End.

OffWestEnd.com puts as much information about its theatres and their performances as possible together in one easy-to-use place. As our hope is to allow all members to promote themselves and their plays equally, there are no costs to any of the theatres to appear on the website. They also do not pay any fees or commissions for ticket sales so the theatres are able to sell tickets directly to customers. What's more, customers have free use of the site, paying nothing for tickets or usage. We think that's a pretty good deal for everybody!

OffWestEnd.com was conceived by Kevin Nicholas of KN Consulting www.knconsulting.co.uk, a marketing consultancy specialising in the travel and leisure sector, and Sofie Mason of Theatre Partnerships www.theatrepartnerships.com, an independent fund raising company for the arts. The site is owned by Kevin Nicholas and Sofie Mason.

Information on theatres and plays is provided by each theatre, with a good deal of double checking from us. We aim to ensure that our listings and information are always up to date and accurate. However, if we do make a mistake, please let us know! So, if you see an error, email: feedback@offwestend.com