Why does OffWestEnd.com exist?
This site exists to celebrate the full spectrum of Off West End theatres and to draw increasing numbers of the general public into the heady darkness and dangerous passion of these little powerhouses perched above a pub, tucked under a railway bridge, packed into a disused warehouse, built around a butcher’s shop or suspended above a shopping centre.
Off West End theatres play a very important role in London and in society as a whole – important on stage in taking risks to push the boundaries of live performance, important for the audience in entertaining the intellect and stretching the imagination and, most of all, important as a breeding ground for new talent and new ideas that feed into our culture, reinventing and reinvigorating us.
Our goal is to support Off West End theatres and to ensure their culturally diverse performances are promoted online in an equal, positive and unbiased manner to people interested in seeing new work and supporting new talent.
The West End receives an enormous amount of attention from the public and the press as well as support from tourism bodies and third party ticket sellers. Off West End theatres receive only a fraction of that support despite the fact that the quality of performance can be every bit as good as that in the West End.
In creating this website we hope to open the world of Off West End theatre to a much wider audience of both local residents and tourists and, by leveraging the power of these venues, to gain the same level of public and media attention as the West End.
What good does it do?
OffWestEnd.com puts as much information about its theatres and their performances as possible together in one easy-to-use place. As our hope is to allow all members to promote themselves and their plays equally, there are no costs to any of the theatres to appear on the website. They also do not pay any fees or commissions for ticket sales so the theatres are able to sell tickets directly to customers. What’s more, customers have free use of the site, paying nothing for tickets or usage. We think that’s a pretty good deal for everybody!
Who started it?
OffWestEnd.com was conceived by Sofie Mason, an independent fundraiser for the arts, and Kevin Nicholas, a marketing consultant specialising in the travel and leisure sector. They were ably assisted throughout by arts consultant, Diana Jervis-Read. Since July 2017, OffWestEnd has been run by Geoffrey Brown.
Using the New OffWestEnd.com Website
We recently developed this new website and have provided step-by-step instructions for venues and users to follow if they need help. Click Here to go to our Support Pages.
Information on theatres and plays is provided by each theatre. We aim to ensure that our listings and information are up to date and accurate. However, if we do make a mistake, please let us know! If you see an error, please email: firstname.lastname@example.org