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Adding a Listing

Please check that your event/venue listing has not already been created by using the search function at the top of the website. Follow the instructions for Claiming a Listing if your event/venue has already been created.

It takes just a few minutes to add your listing on OffWestEnd. You’ll need to know information about the event/venue and have some images for it too. Venue listings require a logo and a high-resolution image whereas event listings only require one high-resolution image (though you can add more). The image will be the main banner for your event and can be displayed in several places around the website.

When you are filling in the online form to create an event, you have the choice of linking it to an existing venue or adding a different venue if your venue is not already in our events database.

Add your Listing to OffWestEnd

  1. To start the process, you must login or create an account with us. Click here to find out how.
  2. Then click on the “Marketing via OffWestEnd.com” button in the top menu bar. Alternatively, click here.
    Tip: The Marketing button may not appear if you’re using a device with a smaller screen – so click on the above link instead.
  3. Select your listing type – Venue / Indoor Event / Outdoor Event / Online Event.
  4. You’ll be asked to select a listing package. So that we can ensure the quality of listings, and make sure that they are kept up-to-date, all listings expire after a certain period of time, but can be re-listed in future without having to re-create the listing from scratch.  Please note all listings are FREEyou will not be charged to add a listing.
  5. When you’ve selected your package, you’ll need to enter all the details that are requested – these are different depending on whether the listing is a venue or event – see below for specifics.
  6. After you’ve submitted all of the details, we just need to check that you’re not a robot! Click on the reCAPTCHA tick box and then (providing that you’re not a robot), you’ll be able to preview your listing. Click on “Preview“.
  7. The preview section shows you what your listing page will look like once it has been approved. If you’re happy, click submit. If you need to change something, go back.
  8. If you have opted for an extra paid promotion for your listing, you will be prompted to pay online via our secure system.
  9. Once everything is done, your listing will be submitted for approval – we just need to make sure that it meets our guidelines.

Venue Listings

When creating a venue listing, you’ll be asked for the following information (subject to change):

GENERAL INFO

  • Venue Name
  • A short/teaser description – limited to just 5-6 words
  • Category – select “Venue” (currently the only option)
  • Venue Website (optional)
  • Phone Number (optional)
  • Address – as this is about the GPS location, start with the name of the venue again, so that is included in the GPS location description. Check that the pin drops in the correct location as this is where people will be sent if they need directions!
  • Nearest tube or rail station
  • Help to find the venue – if you feel this would be helpful
  • Area within Greater London – select from options given
  • Facilities – you can add things like bar, cafe, restaurant, bookshop, etc.

BOX OFFICE INFO

  • Box Office Hours – you can do this for every day of the week, and add opening hours or other relevant details
  • Timezone – default setting is Europe/London.
  • Price Range – select from options given (£ / ££ / £££)

MAIN IMAGES

  • Logo – add your logo
  • Cover image – add an image of the venue – preferably the outside, but up to you (note that you can more images below)

ABOUT THE VENUE

  • About The Venue – you can use the formatting bar here
  • Offies Info – you can add information about any involvement you have had with the Offies in the last 5 years.
  • History – apart from some history, this could include info about other awards, shows that have transferred, etc
  • Images – add other venue images here

Finally, tick the CAPTCHA box to confirm you are not a robot.

You can then select to see a preview and then press submit, or just press submit.

Event Listings

When creating an event listing, you’ll be asked for the following information (subject to change) – this is the template for an indoor event – there are some minor variations for outdoor or online events.

GENERAL INFO

  • Name of Event/Production

WHAT IS IT?

  • Short Description (up to approx. 25 words)
  • Name(s) of author(s)
  • Name(s) of composer(s)
  • Name(s) of lyricist(s)
  • Name(s) of company / producer(s)
  • Name(s) of featured performer(s)
  • Name(s) of featured tech crew/team
  • Name(s) of director(s)
  • Event Description
  • Running Time
  • URL for show
  • URL for preview / trailer
  • Genre – select from the options given
  • Themes/Tags – click in box and wait for options to appear, and then select one or more of these
  • Keywords – enter your own
  • Age Guidance – select from the options given
  • Gallery & Cover Image(s) – avoid posters and ensure images are of high quality – up to 5 are allowed

WHERE?

  • Venue on database – select from the database of OffWestEnd venues
  • Venue NOT on database – enter name of venue
  • Venue location – enter venue address – as this is about the GPS location, start with the name of the venue again, so that is included in the GPS location description. Check that the pin drops in the correct location as this is where people will be sent if they need directions!)
  • Venue NOT on database – add notes – e.g. nearest tube or bus routes, nearby parking (or that there isn’t any), etc.
  • Venue region – select “Greater London”

WHEN?

  • Event dates & times – you need to add each performance individually, although for repeating performances, there is a “recurring” button to make it easier:
    1. For the first performance, select a date in the From box, and add the start time. Then, in the To box, select the same date (unless the show goes after midnight) and add the end time.
    2. If there are performances on subsequent days, select “recurring” and then “daily” and then insert the date after the last performance into the Until box.
    3. If necessary, select “add a date” to add, for example, a matinee or performances in the following week(s) – you then undertake the same steps 1-2 as above.
    4. You can select “add a dateas many times as you need.
  • Performance Times – though you have added performance times in the previous section, this field allows you to enter a general summary – e.g. “Tuesday to Saturday at 7.30pm and Sunday matinee at 3pm”
  • Notes – e.g. re late admissions, etc.

HOW MUCH?

  • Ticket Price Category – select from menu of options
  • Ticket Price Notes
  • If free, URL where donations can be made
  • Event Capacity (this will not be displayed)

OTHER

  • Social Networks – select network(s) and add your handle(s)
  • Contact E-Mail (optional)
  • OffWestEnd Award Nominations – select any that apply

Finally, tick the CAPTCHA box to confirm you are not a robot.

You can then select to see a preview and then press submit, or just press submit.

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